How the quality of real estate photography impacts pricing

Pakistan’s real estate market has been revamped due to prominent developments like Capital Smart City Overseas West and Lahore Smart City. The overwhelming response to such smart cities indicates that first impressions matter more than ever. Moreover, the shift in real estate marketing trends and the public’s reliability over online listings have also highlighted the significance of quality photography. The question here is how the quality of real estate photography impacts pricing. What should a seller consider while selling high-end commutes? Well, you will get all your answers by the end of the blog.

Why do Quality Photographs Matter in Real Estate?

Real Estate photography is not just pictures; it is image proof of the salient features of the property to attract potential clients. The more attracted the client would be, the chances of choosing from the best offers increase. Well-composed, high-resolution pictures have the potential to attract clients. Here is why you should spend on quality photography before listing your property;

• Attract potential buyers
• build your credibility as an authorized seller
• highlight key features of the property
• help your listing standout
• lead to increased sales

Understanding the Costs

Who Pays the Photography Cost?

Either the seller or the agent pays for the real estate photographs. Ultimately, the purpose is to sell the property quickly; usually, the photography costs are covered in the overall transaction cost, benefitting both the agent and the seller.

How much is the Fee?

The photographer’s experience, your property size, the types of services offered, additional services (drone photography, 3D imaging, etc.), and the location matter in determining the photography fee. Photographers also have packages and hourly or pay-per-picture prices.

How to Choose a Photographer?

Always look into the photographer’s portfolio and expertise in real estate before finalizing. He should be able to capture the best angles and highlight the unique features of the property. A photographer with experience in real estate will take professional pictures that help attract potential clients.

Copyrights of Real Estate Photographs

Ownership rights need to be defined clearly to avoid relevant legal issues. Resolve the ownership issues before hiring the photographer to prevent future legal complications and disputes.

Also Read: Effective CRM Software For Real Estate Sector in Pakistan

What Factors Influence Real Estate Photography Cost?

Advanced photography techniques have redefined the real estate landscape. Additional services like visual tours and drone photography can influence the overall photography cost. Suppose you want a bird’s eye view of your property, which is only attainable with an aerial drone; you will need a premium package. The cost will be justifiable when you receive premium coverage for your property, showcasing its aesthetic surroundings.

Similarly, visual tours give your potential clients a walkthrough and let potential buyers navigate the property. The meticulous detailing requires dedicated software and special equipment, so the cost is obviously higher than regular photographs.

A real estate agent should consider all these factors before hiring a professional photographer.

How to Access Real Estate Pricing Information?

Getting the knowledge of pricing is a piece of cake in today’s world of digitalization. Here is how;

1. Begin by searching for local real estate photographers in your area. You can explore the directories or use the search engine.
2. Now, visit the official website of the shortlisted photographers and look for the pricing page to explore the packages. Check the services they provide in each package. Some businesses also ask you to contact them to get a quote. You can give your requirements in a few clicks, and they will send you the quotation.
3. Once you have the details from all the potential photographers, compare their pricing and services and choose the best. If you have any questions, you can contact the service providers.

 Best Real Estate Photographers in Pakistan

There are many competent real estate photographers offering their services in Pakistan. To get the best rates, you can also use freelancing platforms like Upwork and Fiverr. They usually charge per hour basis. You can surf for more details; besides, some of the most skilled real estate photographers include;

• AKS Media productions
• altstudio.pk
• Askew Architects

Wrap Up

Real estate photography improves the listing of your property, attracting potential clients. Though professional real estate photography costs more, the benefits far outweigh the investment. Consider photography a crucial factor in your real estate marketing strategy, and you will be amazed at the response. As an agent, it is your job to convince the seller to fix a photography budget for the benefit of both parties.

We hope you now know how the quality of real estate photography impacts pricing.